Your Instagram already has your next hire on it.
Instagram is not just brand awareness. It reaches the people who are not looking at job boards, which in the trades is most of the good ones. Ten practical ways to turn the account you already run into a hiring channel.
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Twelve chapters, and none of them need a marketing budget.
Every example is a real business posting real work, not a brand campaign. If you can photograph a finished install, you already have the raw material.
Why recruit on Instagram?
Where the active and passive candidates actually are, and why a billion monthly users matters to a twelve-person company.
Optimising your profile for hiring
Bio, link, contact buttons and the three things a candidate checks in the first five seconds.
Showing your company culture
What to photograph, what to leave alone, and why the shop floor beats a stock photo every time.
Building a careers highlight
A permanent, pinned answer to “what is it like to work there”, built once.
Hashtags that reach candidates
Local, trade and role tags, plus the ones that only reach other recruiters.
Writing an Instagram job post
The caption structure that gets read to the end, with real examples.
Using ads to find candidates
Targeting, budget and what a realistic cost per applicant looks like.
Engaging people before they apply
Comments, DMs and the follow-up that turns a follower into an application.
Going live for recruiting
Q&A sessions and shop tours, and how to run one without it being awkward.
Stories that do the work
Polls, question boxes and day-in-the-life sequences that take ten minutes to make.
Tracking whether it worked
The three numbers worth watching, and the ones to ignore.
Key takeaways
The one-page version, if somebody else on your team only reads one thing.
The best recruiting post most companies ever make is a photo of a job that went well, with a line at the end saying they are hiring.
From chapter six5,000+ growing businesses hire on AvaHR without a recruiting team.
Written for the person doing this on top of their real job.
Owners
You already have an Instagram account for customers and it has never brought you a single applicant.
Office managers
You are posting the jobs, and the boards have stopped returning people worth calling.
Whoever runs your social
You post the finished jobs already. This is how the same content also fills roles.
“We had two thousand followers from posting finished roofs and never once mentioned we were hiring. Put it in a story with a question box and had eleven people reply in a day. Two of them work here now.”