Advertising Sales Representative job description template
If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.
What is an Advertising Sales Representative?
Advertising Sales Representatives, or Advertising Sales Agents, are types of salespeople who work in marketing, advertising, or public relations companies.
Their main job is to meet with clients to persuade them to purchase the company’s advertising products and services.
They explain the benefits of advertising products and services to clients, recommend appropriate advertising methods based on clients’ business needs and requirements, and conduct research to identify potential clients.
They also assist the marketing team in creating and distributing promotional materials and campaigns and ensure the effective execution of advertising efforts within the assigned budgets and timelines.
The top Advertising Sales Representative skills.
Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.
The job description, ready to post.
Copy it as written, or edit it until it sounds like your company. Both work.
Our company is hiring an Advertising Sales Representative for our team. As an Advertising Sales Representative, you will be responsible for meeting with clients and identifying their advertising needs and demands. You will recommend and sell suitable advertising products and services based on their business requirements. Your job will be to accurately explain the benefits of advertising products and services and persuade clients to purchase them.
Additionally, you will conduct research to discover new clients and sustain positive professional relationships with existing ones by providing excellent customer service. You will participate in the development and execution of the company’s advertising and promotional efforts and campaigns and assist in the creation of promotional plans and materials. You will also keep records of client activities and process all correspondence and paperwork related to clients accounts.
Ultimately, you should have outstanding communication, customer service, decision-making, marketing, and sales skills.
Duties and responsibilities
- Establish and sustain long-term relationships with existing and potential clients
- Meet with clients to present advertising proposals and sample advertisements
- Conduct research on clients’ products and services to determine the best advertising methods and efforts
- Persuade clients to buy the company’s advertising products and services by explaining the benefits of various types of advertising
- Help the marketing team with the preparation of media kits, promotional plans, and other materials
- Advice clients on appropriate advertising decisions based on their needs and requirements
- Provide estimates of costs of advertising products and services to clients
- Prepare and process all correspondence and paperwork related to clients’ accounts
- Inform clients of available advertising art, formats, features, and other details
- Attend and participate in sales meetings, trade shows, conferences, and training workshops
- Create and present sales presentations to clients to provide information about advertising features and benefits
Requirements
- Bachelor’s degree in marketing, advertising, communications, public relations, or a similar field
- Proven working experience as an Advertising Sales Representative or a related role
- Strong knowledge of various marketing and advertising principles and techniques
- Understanding of trends and development in the sales and marketing industry
- Excellent communication and customer service skills
- Outstanding sales and negotiation skills
- Strong research and decision-making skills
Take the template with you
Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.
What education this role needs.
Advertising Sales Representatives usually need a Bachelor’s degree in marketing, advertising, communications, sales, or a relevant field.
It’s important for prospective candidates to receive on-the-job training through internships or entry-level jobs to gain the necessary knowledge and experience.
Candidates can start their careers in the marketing, sales, or advertising industries.
Sample interview questions for an Advertising Sales Representative.
Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.
- How would you briefly describe your character?
- When did you become interested in advertising?
- What activities do you enjoy in your spare time?
- Why are you interested in working for our company?
- Could you tell us more about your educational credentials?
- Why do you believe you are the best fit for this company?
- What challenges have you faced in your previous positions?
- What is your process of researching potential clients?
- Could you provide an example of when you successfully closed a business deal?
- What advertising channels do you find the most successful?
- What is your experience using client management software and tools?
- What would you do if a client called to cancel an upcoming campaign?
How much to pay when hiring.
Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.
Hourly equivalents run from $7 at the 10th percentile to $36 at the 90th.
Candidates may apply under a different name.
Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.
Three titles, one description.
Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.
Sales Representative
Sales Representatives are responsible for presenting, promoting, and selling the company’s products or services to existing and new customers.
$46,143 medianDirect Sales Representative
A Direct Sales Representative is a professional who sells products or services directly to consumers, often bypassing traditional retail environments.
$64,874 medianFrequently asked questions.
What do Advertising Sales Representatives do?
Advertising Sales Representatives are a type of salesperson responsible for identifying clients’ advertising needs and requirements and presenting, explaining, and selling the company’s advertising products and services.
Where do Advertising Sales Representatives work?
Advertising Sales Representatives typically work in advertising, marketing, or public relations companies.
They can also work for radio stations, magazines, and newspapers.
How much do Advertising Sales Representatives earn annually?
Advertising Sales Representatives earn between $13,500 and $75,000 per year.
What skills are necessary for Advertising Sales Representatives?
Advertising Sales Representatives should have excellent communication, customer service, decision-making, research, and sales skills.
Other job description templates.
Same format, same free, same median pay data. Browse the full library if the role you are hiring for is not here.
Sales Representative
Sales Representatives are responsible for presenting, promoting, and selling the company’s products or services to existing and new customers.
$46,143 medianDirect Sales Representative
A Direct Sales Representative is a professional who sells products or services directly to consumers, often bypassing traditional retail environments.
$64,874 median