Track every job posting back to the hire.

Build a tagged link in about twenty seconds, then use a different one on each job board. When someone applies, your analytics tells you which board actually sent them, instead of you guessing.

1

Where are you posting it?

Pick one and the source and medium fill themselves in. Change them after if you need to.

2

Where does the link go?

The page you want applicants to land on, usually the job itself.

Job URL*

3

Label the campaign

The first three are what analytics actually groups by. The rest are optional.

Source* Who sent them. indeed, facebook, craigslist Medium* What kind of channel. job_board, social, referral

Campaign name* Name the hiring push, not the board. One name across every link for the same role. Tidy the values for meLowercases everything and turns spaces into dashes. Analytics treats Indeed and indeed as two different sources, which is the single most common way this gets messed up.

Your tagged link

Add a job URL to get started.

Nothing is sent anywhere. This runs entirely in your browser.

The five parameters

What each one actually does.

Analytics groups your traffic by these. Use the same spelling every time or you will end up with four versions of Indeed.

ParameterWhat it answersExample

utm_sourceRequiredWho sent the applicant.indeed

utm_mediumRequiredWhat kind of channel it was.job_board

utm_campaignRequiredWhich hiring push it belongs to.service-tech-spring

utm_contentWhich version, when you are testing two.photo-ad

utm_termThe paid keyword you bought.hvac-technician-jobs

utm_idTies the link to a campaign in GA4.2026-spring-hiring

Tagging links tells you where to spend next.

AvaHR posts to 100+ boards and shows you which ones actually produce hires, without you building a link for each one.

Start your free trialSee it in a demo