Communications Manager job description template
If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.
What is a Communications Manager?
Communications Manager is a mid-level managerial role in companies and organizations.
Communications Managers establish and implement communications programs and strategies to build and promote the company’s public image and raise brand awareness.
They are responsible for monitoring internal and external communications in the workplace, promoting the company’s products and services through effective and engaging campaigns and events, monitoring media coverage, and liaising with the press, media, and influential individuals.
The top Communications Manager skills.
Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.
The job description, ready to post.
Copy it as written, or edit it until it sounds like your company. Both work.
Our company is looking for an experienced Communications Manager to lead our communications team. In this position, you will be responsible for monitoring and coordinating internal and external communications to ensure a clear and consistent brand message. Additionally, you will create, develop, and implement communications and marketing strategies to build customer relationships, brand awareness, and public image. You will also create attractive and engaging press releases, social media content, newsletters, and other marketing materials.
As a successful Communications Manager, your goal will be to determine the effectiveness of communications campaigns and strategies and identify areas of improvement to increase sales, promote products and services, and maintain media presence and public recognition. In the end, you will identify and resolve communication-related issues and train and motivate communications staff.
In summary, an ideal candidate for this position must have extraordinary communication, marketing, leadership, strategic thinking, and public relations skills.
Duties and responsibilities
- Monitor internal and external communications in the workplace, ensuring a clear and consistent message
- Create, develop, and implement effective communications strategies to build customer relationships, brand awareness, and public image
- Review and evaluate marketing and communications campaigns to determine their effectiveness
- Brainstorm and develop new products and services based on customers’ reactions and feedback
- Establish and implement public relations strategies to build brand awareness, increase sales, and promote products or services
- Review media coverage to identify any negative marketing
- Organize and coordinate meetings, promotions, conferences, and other events
- Create attractive and engaging press releases, newsletters, and other marketing materials
- Prepare and maintain accurate media activity reports
- Collaborate with the marketing department to generate new marketing strategies and ideas
- Address and resolve communication-related issues
- Lead, train, and supervise the communications staff
Requirements
- Bachelor’s degree in public relations, communications, marketing, journalism or a related field
- Master’s degree preferred
- Minimum 5 years prior working experience in similar marketing or communications roles
- Experience in developing and executing marketing and communications strategies and campaigns
- Project management experience
- Extraordinary communication and public speaking
- Ability to collaborate with various departments, press, and media
- Leadership abilities
- Strategic mind
Take the template with you
Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.
What education this role needs.
In general, Communications Managers have at least a Bachelor’s degree in communications, marketing, journalism, public relations, or advertising.
Some candidates also obtain a Master’s degree in some of these fields.
These degrees train and prepare candidates in terms of business communication, writing, speaking, media, and other subjects.
Communications Managers typically need previous working experience in industries like advertising, marketing, or public relations to gain the necessary experience and knowledge needed for this managerial position.
Sample interview questions for a Communications Manager.
Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.
- Can you tell us more about yourself?
- Who is your role model?
- Have you always wanted to pursue a Communications Manager career path?
- How do you think your college degree prepared you for this position?
- What skills or qualifications distinguish you from other applicants?
- Do you have questions for us about this job opening?
- Can you briefly describe your managerial style?
- How do you handle crises and work under pressure?
- What is the first thing you would teach a new team member in your department?
- How do you think social media can effectively promote a brand image?
- How would you deal with negative media comments?
- What aspects do you consider when you first start developing a communications strategy?
How much to pay when hiring.
Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.
Hourly equivalents run from $13 at the 10th percentile to $53 at the 90th.
Candidates may apply under a different name.
Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.
Three titles, one description.
Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.
Communications Coordinator
A Communications Coordinator is a professional responsible for managing and facilitating an organization’s internal and external communications.
$58,565 medianPR Manager
Frequently asked questions.
What is a Communications Manager?
Communications Managers are professionals responsible for developing and implementing communications strategies to build customer relationships, brand awareness, and public image.
They monitor internal and external communications in the workplace, evaluate and improve marketing and communications strategies and campaigns, and maintain a positive and engaging media presence.
Where do Communications Managers work?
Communications Managers typically work in marketing and advertising companies, corporate offices, small businesses, public relations firms, and government agencies.
Who do Communications Managers report to?
Communications Managers usually report to Communications Directors or Directors of Communication in their workplace.
What skills do Communications Managers have?
Successful Communications Managers must have outstanding communication, public speaking, leadership, marketing, strategic thinking, and public relations skills.
Other job description templates.
Same format, same free, same median pay data. Browse the full library if the role you are hiring for is not here.
Communications Coordinator
A Communications Coordinator is a professional responsible for managing and facilitating an organization’s internal and external communications.
$58,565 medianCommunications Officer
A variety of businesses and companies need a Communications Officer who will effectively spread their image and message to the public.
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