Content Strategist job description template
If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.
What is a Content Strategist?
Content Strategists are professionals responsible for creating, developing, and implementing creative and engaging content strategies and ideas for the company’s or organization’s online publications across social media.
They conduct research to identify market trends and target audiences and work towards achieving business goals.
Content Strategists work with content creators, designers, developers, and other professionals to develop content requirements and brainstorm ideas for various online posts, such as blog posts, articles, and Youtube videos, to boost customer engagement.
The top Content Strategist skills.
Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.
The job description, ready to post.
Copy it as written, or edit it until it sounds like your company. Both work.
Our company is hiring creative Content Strategists to join our marketing department. As a Content Strategist, your goal will be to develop and implement effective content strategies that will attract and engage customers. Your job entails conducting extensive research on industry trends and customer preferences. You will also be responsible for identifying which types of content bring the best results and creating unique content materials for online publications.
In this position, you will also be in charge of delegating tasks to writers and editors and collaborating with content management and creative teams to execute business objectives. To be successful as a Content Strategist, you should have the knowledge and skill to track important data and elevate the company’s performance by implementing appropriate actions.
Ultimately, the ideal candidate for this position should have excellent SEO knowledge, analytical, communication, presentation, and writing skills, as well as a creative mind.
Duties and responsibilities
- Develop clear and captivating online content to meet the company’s brand image and customer needs
- Improve the existing content to increase engagement
- Conduct in-depth research on industry trends, technology developments, and customer preferences
- Analyze data, marketing strategies, and feedback to identify what type of content brings the best results
- Brainstorm and create unique content for social media channels and other online publications
- Ensure that content strategies meet business objectives and reach the intended audience
- Develop and implement guidelines for content tone and language style
- Collaborate with content management and creative teams and writers to develop effective content strategies
- Create, plan, and adjust editorial calendars and schedules to ensure timely publications
- Delegate tasks to writers and editors and provide feedback regarding their work
- Conduct SEO research, industry trends research, and keyword analysis
- Track website statistics, such as page view and time on site, to establish which type of content is most successful
Requirements
- Bachelor’s degree in English, Journalism, Marketing, Communications, or Advertising
- A Master’s degree is an advantage
- Previous work experience as a Content Strategist, Content Manager, or a similar position
- Experience in content strategy and project management
- Strong knowledge of SEO guidelines and keyword research
- Knowledge of social media and content management systems
- Outstanding writing and communication skills
- Exceptional analytical and research skills
- Creativity and innovation
Take the template with you
Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.
What education this role needs.
Content Strategists typically earn a Bachelor’s degree in English, Journalism, Communications, Marketing, or a similar field.
Some employers would hire a candidate with an Associate’s degree, but with relevant working experience.
Above mentioned degrees effectively prepare candidates in terms of language, writing, and research knowledge.
However, the majority of candidates will begin their careers in entry-level positions and gradually gain knowledge, skills, and experience.
Sample interview questions for a Content Strategist.
Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.
- How did you become interested in writing and content management?
- What are some of your best qualities?
- What is your favorite hobby?
- What skills do you consider the most important for a Content Strategist?
- What do you hope to achieve if you get a job in our company?
- Do you have the relevant working experience to make you qualified for this position?
- Are there any aspects of content strategy that you find challenging?
- Have you ever led a large project and how did you manage it?
- How well do you manage deadlines?
- What does your process of identifying customer preferences look like?
- How would you elevate a content strategy that appears ineffective?
- What is your experience with SEO and keyword research?
How much to pay when hiring.
Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.
Hourly equivalents run from $16 at the 10th percentile to $70 at the 90th.
Candidates may apply under a different name.
Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.
Three titles, one description.
Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.
Content Supervisor
Frequently asked questions.
What does a Content Strategist do?
Content Strategists develop, create, and implement engaging content strategies to align with the brand image and customer preferences and needs.
They brainstorm innovative and creative ideas to boost the company’s performance on social media and other online publications.
Who do Content Strategists work with?
Content Strategies work with many different professionals and teams, such as content management and creative teams, writers, developers, editors, designers, stakeholders, etc.
Who do Content Strategists report to?
Content Strategists usually report to Content Managers.
They approve or deny Content Strategists’ ideas and ensure those ideas correspond with the company’s objectives and image.
How much do Content Strategists earn per year?
Content Strategists earn between $32,000 and $145,500 annually.
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