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Counter Sales job description template

If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.

Free job description below
Median pay
$37,209per year, about $18 an hour
Range$19,000 to $48,000 a year
Hourly$9 to $23 an hour
EducationThere are no strict and specific educational requirements for becoming a Counter Sales.
Also calledSales Assistant, Sales Representative, Salesperson
DepartmentSales
The role

What is a Counter Sales?

Counter Sales typically work in retail stores where they handle the purchasing and payment processes.

They welcome and communicate with customers to understand their needs and requirements, provide professional customer service and ensure customers are satisfied with the overall experience.

Counter Sales also answer questions, provide accurate information, address and resolve complaints and issues, and process and manage payments and refunds.

What to screen for

The top Counter Sales skills.

Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.

SkillWhy it matters
Customer ServiceExcellent customer service is essential for handling customers and providing a positive shopping experience. Customer service for Counter Sales involves being attentive, helpful, and professional toward customers, answering questions accurately, and resolving issues timely. Also, customer service helps Counter Sales maintain positive relations with customers.
Product KnowledgeCounter Sales must have in-depth knowledge of the products they are selling in order to provide a pleasant experience for customers. Product knowledge helps them understand the benefits and specifications of various products and provide accurate and clear information to customers about them.
CommunicationStrong communication skills help Counter Sales build and maintain relationships with customers, relay information clearly, and collaborate effectively with other team members. Communication also involves active listening, which is essential for understanding the needs and demands of customers and acting appropriately.
SalesSales skills are essential for Counter Sales because they allow them to convince customers to purchase products without being too aggressive or assertive. Sales skills help them explain the benefits of products and persuade customers to take action and make a purchase.
Problem-SolvingCounter Sales must have effective problem-solving skills that help them maintain customer satisfaction. They use problem-solving to address and identify issues, analyze the situation, and provide a quick and adequate solution. Problem-solving also helps them successfully handle difficult customers and situations and eventually achieve a positive experience.
Free template

The job description, ready to post.

Copy it as written, or edit it until it sounds like your company. Both work.

Counter SalesSales · Free to use and edit

We are hiring a Counter Sales for our growing sales team! In this position, you will be mainly responsible for welcoming, greeting, and communicating with customers, understanding their needs and demands, and selling them products. You will provide professional and quality customer service by answering questions, providing accurate information about the products, and effectively resolving concerns and issues.

Furthermore, you will assist in ordering merchandise and restocking inventory, compiling and maintaining sales reports, reporting issues and accidents to management, processing payments and refunds, and maintaining customer data. You will also keep the workplace clean and tidy and adhere to the store’s rules and regulations.

To be successful as a Counter Sales, you should have exceptional customer service, communication, problem-solving, and sales skills.

Duties and responsibilities

  • Greet and welcome customers as they enter the store
  • Communicate with customers to understand their purchasing needs and specifications
  • Assist in ordering merchandise as well as checking and restocking inventory
  • Provide professional and quality customer service to ensure customer satisfaction
  • Sell products, answer questions, and provide accurate information
  • Address and resolve customers’ complaints and issues timely
  • Process payments and refunds
  • Adhere to the rules, regulations, and guidelines of the store
  • Compile and maintain sales reports and other documentation
  • Keep the workplace safe, clean, and tidy, and perform daily inspections of the store
  • Report issues, accidents, and complaints to management
  • Establish and foster positive and professional relationships with customers

Requirements

  • High school diploma/GED
  • Associate’s degree in retail management, marketing, or business administration is preferred
  • Prior working experience as a Counter Sales, Sales Representative, or a similar role
  • Proficiency in Microsoft Office Tools and retail software
  • The ability to handle and manage a cash register
  • Exceptional customer service skills
  • Strong communication and collaboration skills
  • Outstanding sales skills and persuasiveness
  • Problem-solving
  • Organization
Add your pay range, benefits, and location before you post. Postings with a stated range get significantly more finished applications than the ones that leave it out.

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Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.

Education

What education this role needs.

There are no strict and specific educational requirements for becoming a Counter Sales.

Most individuals can get employed with a high school diploma or GED.

However, some employers prefer candidates with certain levels of higher education or qualifications.

Prospective candidates can earn an Associate’s degree in retail management, marketing, or business administration to increase their hiring potential and demonstrate industry-specific knowledge.

Also, the majority of employers require previous working experience in the sales industry.

Still, they would usually provide on-the-job training for candidates with little or no experience.

After the applications land

Sample interview questions for a Counter Sales.

Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.

Personal
  • How would you briefly describe your personality?
  • What does an ideal working environment look like to you?
  • Where do you see yourself professionally a few years from now?
Human Resources
  • What were your responsibilities in your previous job in the sales environment?
  • What skills make you the perfect individual for us?
  • How soon would you be able to start working?
Management
  • What methods do you use to foster positive relationships with both customers and other team members?
  • Could you tell us about a situation when you successfully handled a challenging customer?
  • What would you do if a customer demanded a refund on the non-refundable product?
Technical Skills and Knowledge
  • How do you effectively handle cash transactions and ensure the accuracy of financial transactions?
  • What is your experience with creating and maintaining sales reports?
  • Do you have experience with analyzing customer data for sales purposes?
Pay

How much to pay when hiring.

Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.

10th percentile$19,000
25th percentile$31,500
Median$37,209
75th percentile$41,500
90th percentile$48,000

Hourly equivalents run from $9 at the 10th percentile to $23 at the 90th.

Related job titles

Candidates may apply under a different name.

Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.

Same work, different title

Three titles, one description.

Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.

Sales Assistant

Sales Representative

Sales Representatives are responsible for presenting, promoting, and selling the company’s products or services to existing and new customers.

$46,143 median

Salesperson

A salesperson is a professional responsible for selling products or services to customers.

$56,329 median
Questions

Frequently asked questions.

What do Counter Sales do?

Counter Sales are responsible for communicating with customers, providing customer service, selling products, and processing payments in retail stores.

They address and resolve issues and complaints, create sales reports, and build and foster professional relationships with customers.

Who do Counter Sales report to?

Counter Sales typically report to the Store Manager or Sales Manager.

What skills do Counter Sales need?

Counter Sales should have exceptional customer service, communication, organizational, problem-solving, and sales skills.

What are the educational requirements for Counter Sales?

Counter Sales normally need a high school diploma or GED for entry-level positions.

However, some employers look for candidates with more advanced education, such as an Associate’s degree in retail management, marketing, or business administration.

More in finance

Other job description templates.

Same format, same free, same median pay data. Browse the full library if the role you are hiring for is not here.

Sales Representative

Sales Representatives are responsible for presenting, promoting, and selling the company’s products or services to existing and new customers.

$46,143 median

Salesperson

A salesperson is a professional responsible for selling products or services to customers.

$56,329 median

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