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Customer stories · Crazy Frog Pest Control

They were sorting résumés instead of talking to people. Now the pipeline does the sorting.

A pest control company running three offices across Idaho and Washington automated its hiring pipeline, cut prospecting time by 60% and now runs five times as many interviews as before.

IndustryHome services, pest control
Size50+ employees
WhereBoise, Idaho, plus Seattle and Tri-Cities
Hiring forService technicians, sales reps, office staff
In business8 years
5×
More applicant interviews than before
60%
Less time spent prospecting for recruits
3×
More employee engagement
3
Offices hiring on the same pipeline
1The problem

Paying for a job board that mostly produced the wrong people.

Crazy Frog Pest Control started in Boise and grew into three offices, adding Seattle and Tri-Cities. Growth like that means constant hiring, and for several months the hiring was the thing holding everything else up.

They posted openings on an online job board and paid well for the privilege. Most of what came back was unqualified or uninterested, and when somebody good did apply, nobody could get hold of them. The team spent its days sifting résumés rather than talking to candidates.

“Our hiring process was frustrating. We could not reach qualified candidates, and job boards were expensive with little return. We spent too much time sorting résumés instead of speaking with people.”

Crazy Frog Pest Control
Before AvaHR
One expensive job board carrying every opening
Most applicants unqualified or not actually interested
Days spent sorting résumés instead of interviewing
Good candidates going unreachable before anyone called
Turnover feeding the next round of hiring
photo: Crazy Frog service trucks outside the Boise office
2What changed

Custom pipelines and triggers, moving people without anybody touching them.

Crazy Frog built custom pipelines in AvaHR and wired triggers to them, so applicants advance through each stage automatically as they qualify. Postings target the people who can actually do the work rather than everybody within fifty miles.

The result is that the sorting stopped being a job. Time that used to go into prospecting and résumé triage now goes into interviews, which is the only part of hiring that actually tells you anything.

“AvaHR’s custom pipelines and triggers were a lifesaver. Automating our hiring process saved us time and money, making it easier to hire qualified candidates quickly.”

Crazy Frog Pest Control
Their setup · Service Technician, three offices
What runs without themBuilt once, running in all three offices4 rules
Applicant appliesText asking for two times they could talkOn
Meets the barMoves to Screening on its own, branch manager notifiedOn
Reaches InterviewBooking link goes out, calendar checked firstOn
No reply in 48 hoursOne follow-up, then it stopsOn
Time saved on prospecting60%
3Where they are now

Five times the interviews, and turnover finally moving the right way.

Crazy Frog now runs five times as many applicant interviews as before, on 60 percent less prospecting time. Because the people reaching an interview are qualified, hires last, and turnover has come down instead of feeding the next hiring cycle.

Engagement is up threefold, which is what happens when the people you hire were right for the job in the first place. With hiring off the critical path, the team spends its time on service and on opening the next location.

“We have been able to decrease employee turnover by hiring only the most qualified candidates.”

Crazy Frog Pest Control
Now
Custom pipelines running in all three offices
Triggers advancing applicants without anybody touching them
Five times more interviews, on less prospecting time
Postings targeted at people who can do the work
Turnover down, because the hires fit the job
photo: Crazy Frog technicians at a branch morning meeting

Spend the day interviewing, not sorting.

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