Post to 100+ job boards and hire in days, not weeks.
Indeed Platinum Partnership Sales & Support: +1 (480) 360-6463
AvaHR
Watch demo Login Get started
ResourcesJob description templatesFinance

Marketer job description template

If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.

Download TemplatePost this job free
Free job description below
Median pay
$37,458per year, about $18 an hour
Range$13,500 to $62,500 a year
Hourly$7 to $30 an hour
Also calledMarketing Officer, Marketing Manager, Marketing Specialist
DepartmentMarketing and Communications
The role

What is a Marketer?

In general, Marketers and professionals who work in the marketing industry and they use their skills and knowledge to inspire people to buy the company’s or organization’s products or services.

They conduct market research to identify their targeted audience’s needs, desires, and habits in order to develop new products and advertising ideas.

Marketers collaborate with marketing, advertising, and other departments on planning and implementing effective marketing campaigns for products and services to raise brand awareness and increase sales and revenue.

What to screen for

The top Marketer skills.

Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.

SkillWhy it matters
CommunicationMarketers must have strong communication skills to succeed in their job. Effective and confident communication helps them share their marketing ideas and convey important information about the company’s services and products. Communication allows them to successfully collaborate with other people and build relationships with team members.
CreativityCreativity plays a huge role in the marketing industry. For example, Marketers use creativity when developing and brainstorming new ideas and strategies for increasing brand awareness. Also, it is important for Marketers to be creative when they come up with new and unique ways to promote services and products.
Analytical MindOutstanding analytical skills are vital for Marketers. They use analytical skills to evaluate customer feedback, competition, sales data, and other product information. Results can help them determine what changes should be made to improve the product’s performance. The analysis also helps them identify trends in customer behavior.
TeamworkThe ability to be an integral part of a team is crucial for Marketers. They usually work with many other professionals, including managers, assistants, superiors, etc. Teamwork and collaboration allow them to achieve mutual goals, overcome challenges, and develop successful strategies. Teamwork makes every employee feel valued and appreciated.
OrganizationOrganization for Marketers means the ability to stay focused and keep track of their tasks. Marketers often have to manage multiple projects and deadlines at once, so it is important for them to stay organized and meet goals. Organization also helps them delegate tasks and keep track of documents and important resources.
Free template

The job description, ready to post.

Copy it as written, or edit it until it sounds like your company. Both work.

MarketerMarketing and Communications · Free to use and edit

Our company is hiring a Marketer with experience who will join our marketing department. In this position, you will be collaborating with other marketing and advertising professionals on planning and developing marketing campaigns for our products and services. You will also assist in the design and implementation of media and social media ads and posts. Furthermore, your job will be to conduct market research to identify audience needs, desires, and habits.

As a Marketer, you will also be responsible for brainstorming and developing new products, advertising ideas, and ways of communication with the targeted audience. Your primary goal will be to increase brand awareness and keep our audience engaged.

Ultimately, a successful and competent Marketer must have amazing communication, analytical, creativity, organization, and collaboration skills.

Duties and responsibilities

  • Collaborate with the marketing, advertising, and other departments to plan and organize marketing campaigns for products and services
  • Create and manage editorial and content creation calendars and schedules
  • Assist in the design and placement of billboards, media ads, and social media ads and posts
  • Establish and monitor the budgets and expenses for projects
  • Discuss guidelines, goals, budgets, and timelines with clients
  • Conduct market research to determine audience needs, desires, habits, and other relevant factors
  • Research and analyze previous successful campaigns to determine what aspects can be improved and identify patterns that worked
  • Monitor and review the success of marketing campaigns
  • Support the marketing manager in supervising the department’s operations and projects
  • Brainstorm and implement marketing activities to raise brand awareness
  • Develop new products, advertising ideas, and ways of communication with the targeted audience
  • Analyze competitive information and business opportunities

Requirements

  • Bachelor’s degree in marketing, advertising, communication, public relations, or a similar area
  • Previous demonstratable experience in the marketing industry
  • Strong knowledge of market research techniques
  • Knowledge of statistical and data analysis methods
  • Excellent communication and presentation skills
  • Creativity and innovation
  • Exceptional collaboration and teamwork
  • Project management and motivation
Add your pay range, benefits, and location before you post. Postings with a stated range get significantly more finished applications than the ones that leave it out.

Take the template with you

Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.

Education

What education this role needs.

Marketers typically require a Bachelor’s degree in fields like marketing, advertising, communication, business administration, or public relations.

All of those programs provide a solid foundation in marketing principles, best practices, marketing communication, customer behavior, market research, statistics, finance, computer science, and other valuable skills and subjects.

When it comes to previous working experience, it's essential for Marketers.

Candidates may gain initial knowledge and experience through internships, practical coursework, projects, or by working in customer service, retail, or any other industry related to products and services.

After the applications land

Sample interview questions for a Marketer.

Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.

Personal
  • Tell us a little bit about yourself.
  • Have you always known you wanted to work in marketing?
  • What is your favorite movie?
Human Resources
  • How do you think your degree prepared you for a career in marketing?
  • Could you tell us more about your previous marketing experience?
  • How would you convince us that you are the best candidate for this position?
Management
  • Do you prefer to work individually or as a part of a larger team?
  • How well do you handle strict deadlines and schedules?
  • Is there a skill that you would like to improve in your future career?
Technical Skills and Knowledge
  • What steps would you take to minimize the effects of negative feedback?
  • What do you think is more effective - traditional media ads on TV or radio or social media ads and posts?
  • When developing a new marketing campaign, what is the most important thing to focus on?
Score answers with AvaHR scorecards
Pay

How much to pay when hiring.

Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.

10th percentile$13,500
25th percentile$23,000
Median$37,458
75th percentile$40,500
90th percentile$62,500

Hourly equivalents run from $7 at the 10th percentile to $30 at the 90th.

Related job titles

Candidates may apply under a different name.

Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.

Same work, different title

Three titles, one description.

Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.

Browse every title

Marketing Officer

Marketing Manager

A Marketing Manager is a professional responsible for overseeing and directing the marketing strategies of a company or organization.

$83,488 median

Marketing Specialist

A Marketing Specialist is a professional responsible for executing and managing marketing strategies to promote a company’s products or services.

$61,031 median
Questions

Frequently asked questions.

What do Marketers do?

Marketers are marketing professionals who plan, organize, and develop marketing strategies and campaigns to inspire the targeted audience to buy the company’s products or use the company’s services.

They also brainstorm new product and advertising ideas, conduct market research, analyze sales data, and identify business opportunities.

Who do Marketers report to?

Marketers typically report to Marketing Managers in marketing departments if they work as internal company employees.

They can also report to Firm Managers in marketing or advertising agencies and firms.

What are the skills of a successful Marketer?

Successful Marketers must have exceptional communication, presentation, collaboration, creativity, organization, research, and analytical skills.

What are the educational requirements for Marketers?

Marketers typically acquire a Bachelor’s degree in marketing, advertising, communications, business administration, or public relations.

More in finance

Other job description templates.

Same format, same free, same median pay data. Browse the full library if the role you are hiring for is not here.

Marketing Director

A Marketing Director is a senior-level professional responsible for overseeing a company's marketing strategies and initiatives.

$104,448 median

Marketing Manager

A Marketing Manager is a professional responsible for overseeing and directing the marketing strategies of a company or organization.

$83,488 median

Chief Marketing Officer (CMO)

$160,891 median

VP of Marketing

A Vice President (VP) of Marketing is a senior executive responsible for overseeing the marketing strategy and operations of a company.

$176,675 median

Marketing Specialist

A Marketing Specialist is a professional responsible for executing and managing marketing strategies to promote a company’s products or services.

$61,031 median

Marketing Analyst

$77,589 median

Marketing Assistant

A Marketing Assistant is an entry-level professional who supports the marketing team in executing various marketing strategies and campaigns.

$45,446 median
Browse all job description templates

You have the description. Now go find the person.

Paste this template into AvaHR, publish to 100+ job boards in one click, and screen every applicant in one pipeline. Free to start.

Start your free trialBook a demo

You'll never hire alone.