A mission statement somebody would actually repeat.
A six-step workbook for writing one that means something, instead of a sentence assembled from the same twelve words as everyone else.
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Six steps, with prompts.
The test is simple: could somebody on your team say roughly what it is without looking it up.
Step 1: Define Your Purpose
In this section, you'll learn how to define your company's purpose by clarifying your core mission, understanding your impact, aligning your team, and guiding your decisions to drive long-term success.
Step 2: Identify Your Core Values
In this section, you'll learn how to identify your company’s core values by defining key principles that shape your culture, guide decision-making, and foster alignment across your team. \n
Step 3: Understand Your Audience
In this section, you'll learn how to gain a deep understanding of your company's audience by identifying their needs, preferences, behaviors, and how to tailor your approach to engage and connect with them effectively.
Step 4: Analyze Your Unique Selling Proposition
In this section, you'll learn how to analyze your company’s unique selling proposition by identifying what sets you apart from the competition, defining your value, and crafting a compelling message that resonates with your target audience.
Step 5: Brainstorm with Team
In this section, you'll collaborate with your team members to brainstorm ideas. Encourage everyone to contribute their thoughts and perspectives. Use techniques such as mind mapping or free writing to facilitate creative thinking. \n
Step 6: Write Your Company's Mission Statement
Using the insights gathered from the previous steps, you'll craft a clear and compelling mission statement.
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