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Built to Grow Podcast: How to Scale from $1M to $10M: Branding, Hiring & Growth

Kayden Muzila, founder of Musilla Creative, talks with Ryan Naylor about what changes in branding, hiring, and delegation as a business grows past $1M.

The AvaHR TeamUpdated September 2026 · 3 min read

In Season 2, Episode 6 of the Built to Grow Podcast, Ryan Naylor sits down with Kayden Muzila, founder of Musilla Creative, to talk about what changes when a business is ready to move beyond the $1M mark and work toward its next stage of growth.

Kayden brings a unique perspective to the conversation. After working as a creative director in the Hollywood film and advertising world, multiple layoffs pushed him to reset his career and eventually build a fast-growing agency from scratch.

Listen to the episode

What Ryan and Kayden cover

The conversation moves from messaging to people to content. Here's what they get into:

Why brand messaging that works at $1M may not work as a company grows
How shifting the focus from personal preferences to what your audience wants can change your creative strategy
Why delegation often becomes one of the biggest challenges during growth
What hiring and building trust look like inside a growing creative business
How to structure content around business results rather than chasing virality
Why authenticity can be more valuable than following the latest social media trends

Learning when to let go

Ryan and Kayden also dig into a challenge that shows up as businesses grow: learning when to let go. Delegating work, trusting the people you hire, and understanding your audience on a deeper level all become increasingly important as the company moves into its next stage.

Who this episode is for

If you're growing a business, leading a team, or trying to figure out what needs to change before you can reach your next revenue milestone, this episode brings together lessons from both the agency and operator side.