Advertising Manager job description template
If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.
What is an Advertising Manager?
Advertising Managers, also known as Promotional Managers, are responsible for planning and executing advertising campaigns and strategies whose aim is to promote the company’s products and services.
They direct and supervise advertising operations and members of the advertising department to ensure productivity and efficiency.
Advertising Managers are also in charge of building relationships with television and radio stations, newspapers, magazines, and other media outlets, as well as negotiating contract terms and specifics with clients and other external parties.
The top Advertising Manager skills.
Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.
The job description, ready to post.
Copy it as written, or edit it until it sounds like your company. Both work.
Our company is looking for an experienced Advertising Manager who will lead our advertising department toward new goals! As our Advertising Manager, you will be responsible for directing and supervising operations and staff members in the advertising department. Also, your job will be to develop and execute attractive and effective advertising campaigns and strategies to promote our products and services and reach the target audience.
As a superior to others, you will be responsible for delegating tasks, hiring team members and evaluating their performance, and motivating and encouraging them toward achieving goals and objectives. Furthermore, you will be responsible for managing relationships with media, newspapers, magazines, and other clients and outlets.
In the end, an ideal candidate for this position must have amazing communication, negotiation, decision-making, organization, and analytical skills.
Duties and responsibilities
- Direct and supervise advertising operations and staff members in the advertising department
- Plan and develop advertising campaigns based on the company’s goals and objectives
- Develop advertising strategies and campaigns to reach the target audience and increase buyer interest in products and services
- Monitor the production of advertisements, such as commercials, billboards, print ads, etc
- Build and manage relationships with media, newspapers, magazines, internet publishers, etc
- Evaluate the ad performance and success based on how well they achieved goals and objectives
- Collaborate with designers to create pamphlets, brochures, and other print ads
- Collaborate with superiors to discuss budgets, contracts, future marketing plans, and other topics
- Conduct market research and analysis to identify market opportunities and understand customer behavior
- Supervise the project or campaign from start to finish to ensure effectiveness and productivity
- Negotiate contract terms and specifications with clients and other external parties
- Hire, train, and evaluate employees in the advertising department
Requirements
- Bachelor’s degree in marketing, advertising, communications, or a similar discipline
- Minimum 5 years of experience in the marketing or advertising industry
- Experience with planning and executing advertising campaigns
- Strong understanding of marketing and advertising techniques and practices
- Strong communication and presentation skills
- Ability to effectively collaborate and negotiate
- Decision-making skills
- Strong analytical and research skills
- Creativity
- Motivation and leadership
Take the template with you
Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.
What education this role needs.
Advertising Managers commonly have a Bachelor’s degree in advertising, marketing, or a related discipline.
Some candidates also acquire a Master’s degree in business administration, marketing, or advertising.
Coursework of these degrees offers knowledge in customer behavior, media, marketing, visual arts, market research, sales, and other subjects that effectively prepare candidates for a career in the advertising industry.
Since Advertising Manager is a leadership role, candidates typically begin their careers in entry-level positions and by acquiring knowledge and experience work their way up to more senior roles.
Sample interview questions for an Advertising Manager.
Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.
- How would you identify yourself in a few words?
- What were you aspired to be when you were in high school?
- How would your best friend describe you?
- In what company or organization did you begin your career?
- What characteristics make you the best candidate for our Advertising Manager?
- Do you currently have any other job proposals?
- Have you ever had to fire someone?
- What does your regular working day as an Advertising Manager look like?
- Could you tell us about your most successful advertising project so far?
- How do you think social media platforms can increase brand awareness? Provide an example.
- How do you determine the target audience for a specific campaign?
- Could you describe your process of researching market trends?
How much to pay when hiring.
Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.
Hourly equivalents run from $15 at the 10th percentile to $62 at the 90th.
Candidates may apply under a different name.
Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.
Three titles, one description.
Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.
Marketing Manager
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Advertising Campaign Manager
Frequently asked questions.
What do Advertising Managers do?
Advertising Managers are responsible for developing and implementing effective advertising campaigns and strategies that draw attention to the company’s products and services and increase sales.
They also monitor advertising operations and supervise staff members in the advertising department.
Who do Advertising Managers report to?
Advertising Managers typically report to the Advertising or Marketing Director.
How much do Advertising Managers earn annually?
Advertising Managers earn between $11,000 and $107,000 per year.
What are the skills of a successful Advertising Manager?
Successful Advertising Managers must have outstanding communication, presentation, negotiation, leadership, decision-making, analytical, and creative skills.
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