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Assistant Store Manager job description template

If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.

Free job description below
Median pay
$36,046per year, about $17 an hour
Range$19,000 to $50,000 a year
Hourly$9 to $24 an hour
EducationAssistant Store Managers typically have a high school diploma or GED.
Also calledStore Manager, Store Associate, Retail Store Manager
DepartmentRetail and Consumer Products
The role

What is an Assistant Store Manager?

Assistant Store Managers work directly with Store Managers and assist them with daily business activities and operations, including human resources, customer service, and merchandising.

They are also responsible for supervising and evaluating employee performance, communicating with customers, and maintaining a high level of customer satisfaction.

These employees are also responsible for monitoring sales goals and objectives, developing and implementing strategies to increase sales and attract customers, and ensuring stores are always sufficiently stocked, well-maintained, and safe.

What to screen for

The top Assistant Store Manager skills.

Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.

SkillWhy it matters
Customer ServicePrimarily, Assistant Store Managers must understand the importance of customer service in the sales business. Not only do they have to demonstrate amazing customer service skills when engaging with customers for various reasons, but they also sometimes have to highlight to other employees how essential it is.
Problem-SolvingAssistant Store Managers are professionals who must have exceptional communication skills. They interact and communicate with a wide range of people throughout the day, including customers, other employees, managers, suppliers, etc. Verbal communication is needed for every individual Assistant Store Manager encounters during the day.
OrganizationA good organization plays a big role in Assistant Store Managers’ working days. They are mostly preoccupied with plenty of duties and in order to keep up with their schedule and complete every task, their organization and time management must be top-notch.
LeadershipLeadership is another crucial skill for Assistant Store Managers. They may not be the primary leaders of the company, but they should be able to recognize the potential in employees, motivate and encourage them, and provide constructive criticism and support if necessary.
Free template

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Copy it as written, or edit it until it sounds like your company. Both work.

Assistant Store ManagerRetail and Consumer Products · Free to use and edit

Our sales department is looking for an Assistant Store Manager to hire. You will be working directly with the Store Manager on planning, developing, and implementing strategies to increase sales and attract customers. Furthermore, you will be assisting in daily business operations, including human resources, customer service, and merchandising. You will supervise and evaluate employee performance, interview and train new team members, and ensure sales goals and objectives are met.

As an Assistant Store Manager, your main goal is to ensure activities in stores are performed smoothly and professionally. Customer satisfaction and resolving customer problems and complaints should be your number one rule. In order to excel in this position, you should also have amazing communication, organization, leadership, and problem-solving skills.

Duties and responsibilities

  • Assist Store Manager in business operations, human resources, customer service, and merchandising
  • Assist in planning, developing, and implementing strategies to increase sales and attract customers
  • Coordinate and supervise customer service operations (sales, payments, refunds, orders)
  • Track the progress of weekly, monthly, and annual objectives and goals
  • Supervise and evaluate employee performance and conduct additional training if necessary
  • Interview, train, and support new team members
  • Monitor sales, budgets, resources, and inventory
  • Collect feedback and handle customer issues and complaints
  • Ensure store policies and procedures are followed
  • Write and maintain customer reports and recommend actions for improvement
  • Provide assistance to customers and answer questions
  • Answer phone calls and respond to e-mails
  • Maintain schedules and shifts
  • Ensure stores are sufficiently stocked, properly maintained, clean, and safe
  • Maintain an attractive and visually appealing store environment
  • Formulate and maintain a high level of customer satisfaction

Requirements

  • High school diploma or GED
  • An Associate’s degree in merchandising or business management is an advantage
  • Previous working experience in retail or other customer-oriented environments
  • Understanding of business and management principles and procedures
  • Proficiency with MS Office
  • Excellent communication and leadership skills
  • Organization and time management
  • Problem-solving
  • Leadership and motivation
  • Customer service-oriented
Add your pay range, benefits, and location before you post. Postings with a stated range get significantly more finished applications than the ones that leave it out.

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Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.

Education

What education this role needs.

Assistant Store Managers typically have a high school diploma or GED.

Some candidates may obtain an Associate’s degree in business management or merchandise.

Candidates usually acquire experience and training in similar retail positions, such as junior staff members or Store Associates.

They typically need around 3-5 years of experience before advancing to senior positions.

After the applications land

Sample interview questions for an Assistant Store Manager.

Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.

Personal
  • What would you say about yourself in a few sentences?
  • What or who motivates you the most in life?
  • Do you have any long-term goals?
Human Resources
  • Why do you enjoy working in sales and retail?
  • What distinguishes you from other Assistant Manager candidates?
  • Do you use any of our products and what do you think of them?
Management
  • Have you ever had to make an important decision before checking with the manager? How did it turn out in the end?
  • How would you motivate an underperforming employee?
  • How do you handle rude and complaining customers?
Technical Skills and Knowledge
  • How do you track inventory and ensure that store is always stocked?
  • Have you ever applied a sales strategy that turned out to be very successful?
  • Have you ever missed achieving a goal? How did you compensate for that?
Pay

How much to pay when hiring.

Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.

10th percentile$19,000
25th percentile$28,500
Median$36,046
75th percentile$40,500
90th percentile$50,000

Hourly equivalents run from $9 at the 10th percentile to $24 at the 90th.

Related job titles

Candidates may apply under a different name.

Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.

Same work, different title

Three titles, one description.

Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.

Store Manager

A Store Manager is a retail professional responsible for overseeing the day-to-day operations of a retail store.

$54,099 median

Store Associate

$32,589 median

Retail Store Manager

A Retail Store Manager is responsible for overseeing the day-to-day operations of a retail store.

$47,574 median
Questions

Frequently asked questions.

Who do Assistant Store Managers work with?

Assistant Store Managers mainly work with Store Managers and Coordinators on performing daily operations and activities in stores.

They also collaborate with Store Associates and other junior staff.

What are the necessary skills for Assistant Store Managers?

Necessary skills that make successful Assistant Store Managers are communication, leadership, organization, problem-solving, and customer service.

How much do Assistant Store Managers earn annually?

The average annual salary for Assistant Store Managers is around $36,046.

How much does it take for someone to become an Assistant Store Manager?

Individuals typically need between 3 and 5 years of retail and customer service experience. During that time, they gain the necessary skills and knowledge for the managerial position.

More in finance

Other job description templates.

Same format, same free, same median pay data. Browse the full library if the role you are hiring for is not here.

Store Manager

A Store Manager is a retail professional responsible for overseeing the day-to-day operations of a retail store.

$54,099 median

Retail Store Manager

A Retail Store Manager is responsible for overseeing the day-to-day operations of a retail store.

$47,574 median

Store Associate

$32,589 median

Retail Assistant Manager

A Retail Assistant Manager is vital for retail stores, keeping the team cohesive, ensuring top-notch customer service, and streamlining operations.

$38,781 median

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