Home » Industry News 2 » Roofing Businesses Embrace Digital Tools to Stay Competitive in Hiring
Monday, September 15th, 2025
The roofing industry, often seen as a bastion of hands-on grit, is facing a quiet revolution. In an era where skilled labor is harder to find than a leak-proof roof after a storm, businesses are turning to digital tools to overhaul their hiring processes. From Texas to Michigan, roofing companies are grappling with a labor shortage that threatens to stall projects and inflate costs. Enter applicant tracking systems like AvaHR, which promise to streamline recruitment with the kind of efficiency that could make even the most seasoned contractor raise an eyebrow. But can software really solve a problem rooted in sweat and shingles?
The Digital Shift in Roofing Recruitment
The roofing sector isn’t exactly known for being tech-savvy. It’s an industry built on ladders, hammers, and hard-won expertise. Yet, the numbers tell a compelling story: the global roofing software market, valued at USD 1.5 billion in 2024, is projected to soar to USD 3.2 billion by 2033, growing at a compound annual growth rate (CAGR) of 9.5% from 2026 to 2033. This surge reflects a broader trend roofing companies are embracing digital tools not just for estimating or project management but for hiring, too. The labor market is tight, with skilled roofers in high demand across states like California, Florida, and Arizona, where residential and commercial construction is booming.
AvaHR, a platform designed with small and medium-sized businesses (SMBs) in mind, is carving out a niche in this space. Its integration with over 100 job boards allows roofing companies to cast a wider net, reaching candidates from Virginia to Nevada. This isn’t just about posting a job ad on Facebook or Instagram, though those platforms are part of the mix for companies like Lyons Roofing or JKR Windows. It’s about automating the tedious parts of recruitment sorting resumes, scheduling interviews, and tracking applicants so businesses can focus on what they do best: building roofs that don’t leak.
Real-World Wins: How Roofing Companies Are Adapting
Take Notorious Roofing, a company that’s been making waves in the industry. Faced with a growing backlog of projects and a shrinking pool of qualified workers, they turned to AvaHR to overhaul their hiring process. The result? A streamlined workflow that cut their time-to-hire significantly, allowing them to onboard skilled roofers faster and take on more jobs. This isn’t an isolated case. Companies like Lyons Roofing and JKR Windows are also leaning into digital recruitment tools to stay competitive, using platforms that integrate with job boards to attract talent in high-demand regions like Georgia and South Carolina.
The roofing estimating software market, valued at USD 129.75 billion in 2024 and projected to hit USD 269.38 billion by 2033 with a CAGR of 8.37%, shows how digital tools are transforming more than just hiring. These platforms are becoming ecosystems, merging estimation, project management, and now recruitment. For roofing businesses, this means less time sifting through resumes and more time bidding on projects with confidence, knowing they have the workforce to back it up.
Navigating the Challenges of Going Digital
Adopting new technology isn’t always smooth sailing. Many roofing businesses, especially smaller ones, hesitate to embrace tools like AvaHR. Some worry about the learning curve after all, a roofer who’s spent decades on rooftops might not take kindly to navigating software. Others balk at the initial cost, even though AvaHR’s affordability is a key differentiator. “Looking for something that is free” is a common objection, as is the fact that AvaHR is a newer player in the market, with some prospects admitting they “haven’t heard of AvaHR.” These concerns are valid but often short-sighted. As the Roofing Estimating Software Market report notes, digital tools reduce estimation errors, improve bidding accuracy, and minimize material wastage benefits that extend to recruitment by cutting down on inefficient hiring practices.
Training is another hurdle. Getting a team accustomed to manual processes to adopt a digital platform requires time and patience. But the payoff is worth it. By automating repetitive tasks, AvaHR frees up HR teams to focus on interviewing and vetting candidates, ensuring the right fit for the job. For businesses in states like North Carolina or Michigan, where competition for skilled labor is fierce, this efficiency can be a game-changer.
Opportunities That Roofers Can’t Ignore
The benefits of digital recruitment tools go beyond just saving time. AvaHR’s ability to tap into a larger talent pool is a lifeline for companies struggling to find workers in high-growth regions like Texas or Florida. With 48% of contractors already using software that integrates scheduling, measurements, and material costing, as noted in the Global Roofing Estimating Software Market report, it’s clear the industry is moving toward a digital-first mindset. Recruitment is no exception. By leveraging cloud-based platforms, roofing businesses can collaborate in real-time, making data-driven decisions about who to hire and when.
The impact is tangible: faster hiring, better candidates, and less overhead. For SMBs, AvaHR’s simplicity and enterprise-level power mean they don’t need a massive HR department to compete with the big players. Integration with social media platforms like Facebook and Instagram, where many blue-collar workers are active, further amplifies their reach. Companies like Calpaso Solar and Dynamic Metal are already seeing the benefits, using these tools to stay agile in a fast-moving market.
A New Blueprint for Roofing Recruitment
The roofing industry stands at a crossroads. With the labor market tighter than ever and construction demand soaring especially in urban areas and emerging economies businesses can’t afford to rely on outdated hiring methods. The numbers speak for themselves: a roofing software market expected to double in size by 2033, as reported by Market Research Intellect, signals a shift that’s here to stay. AvaHR, with its focus on simplicity, affordability, and integration with over 100 job boards, is helping roofing companies navigate this new reality.
For those still on the fence, the message is clear: embrace digital tools or risk falling behind. Start small post a job on a platform like AvaHR, experiment with its automation features, and see how it transforms your workflow. The future of roofing isn’t just about stronger materials or better designs; it’s about building a workforce that can keep up with the industry’s demands. As one industry expert put it, “Digital tools aren’t just a luxury they’re the scaffolding that holds up a competitive business.” In a world where every shingle counts, that’s a foundation worth building on.
Frequently Asked Questions
Digital applicant tracking systems like AvaHR are revolutionizing roofing recruitment by automating resume sorting, interview scheduling, and candidate tracking. These tools integrate with over 100 job boards, allowing roofing companies to reach a wider talent pool across high-demand states like Texas, Florida, and California. By streamlining the hiring process, companies can significantly reduce their time-to-hire and focus on evaluating the best candidates for skilled roofing positions.
What is the size and growth potential of the roofing software market?
The global roofing software market was valued at $1.5 billion in 2024 and is projected to reach $3.2 billion by 2033, representing a compound annual growth rate (CAGR) of 9.5%. This growth reflects the industry’s broader digital transformation, with roofing companies increasingly adopting software solutions not just for project estimation and management, but also for recruitment and workforce management to stay competitive in a tight labor market.
What are the main challenges roofing businesses face when adopting digital recruitment tools?
The primary challenges include concerns about learning curves for traditional roofers unfamiliar with technology, initial cost considerations (though platforms like AvaHR focus on affordability), and hesitation to try newer market players. Additionally, training teams accustomed to manual hiring processes requires time and patience. However, the benefits of automated recruitment, reduced hiring errors, and access to larger talent pools typically outweigh these initial obstacles, especially for companies competing for skilled workers in high-growth regions.
Disclaimer: The above helpful resources content contains personal opinions and experiences. The information provided is for general knowledge and does not constitute professional advice.
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