Public Relations Assistant job description template
If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.
What is a Public Relations Assistant?
Public Relations Assistants, also known as PR Assistants, are people who provide general assistance and support to members of the PR departments in various companies and organizations.
They provide administrative and clerical tasks, respond to phone calls, emails, and inquiries, manage schedules and calendars, and keep contact lists and project-specific records.
Public Relations Assistants also participate in brainstorming innovative PR ideas and campaigns, assist with the organization and execution of various events, and write content for social media and press releases.
The top Public Relations Assistant skills.
Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.
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Copy it as written, or edit it until it sounds like your company. Both work.
Our public relations department is looking for a highly organized and meticulous Public Relations Assistant. In this position, you will provide assistance and support to the members of the team. You will be responsible for performing administrative tasks, writing emails and letters, communicating with clients and vendors, and managing calendars and schedules. Furthermore, you will conduct market research identifying new publicity opportunities and track media coverage and relevant PR metrics.
As our Public Relations Assistant, you will also write and edit social media content, press releases, newsletters, and other forms of communication. You should participate in brainstorming and planning PR campaigns and projects, as well as assist in the organization and execution of conferences, meetings, and other events.
Ultimately, an ideal candidate for this position should be creative, with strong communication, writing, and organizational skills.
Duties and responsibilities
- Assist the PR department by performing administrative tasks
- Support the PR Manager with the execution and implementation of PR and media relations campaigns
- Assist with the creation and distribution of PR materials, such as brochures, pamphlets, newsletters, etc
- Write, edit, and upload social media content, videos, emails, press releases, and other communication
- Participate in brainstorming and planning sessions and suggest innovative ideas
- Respond to phone calls, emails, and inquiries
- Manage calendars and schedules, including meetings, conferences, events, etc
- Conduct market research, track media coverage, and identify new publicity opportunities
- Establish working relationships with clients, media, vendors, etc
- Participate in the organization and execution of various PR and media events
- Maintain the PR database and track relevant PR metrics
- Keep and update contact lists and project-specific records
Requirements
- Bachelor’s degree in public relations, marketing, communications, or a similar field
- Previous working experience in the PR field
- Sound knowledge of PR and marketing practices and concepts
- Extensive knowledge of social media platforms
- Exceptional communication
- Applicable copywriting and editing skills
- Computer skills, including the ability to utilize MS Office and design software
- Excellent organization
- Creative mindset
Take the template with you
Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.
What education this role needs.
Public Relations Assistants typically have a Bachelor’s degree in public relations, marketing, communication, or a similar field.
Most companies and employers look for candidates with a previous working experience in PR settings.
Candidates should also have a strong knowledge of social media, as well as an understanding of marketing, media, and public relations concepts and practices.
Sample interview questions for a Public Relations Assistant.
Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.
- What are some of your personal traits?
- How would your close friends describe you?
- What is your favorite holiday?
- Could you tell us more about your education?
- Have you followed some of our PR campaigns recently and what do you think about them?
- Are there any PR skills that would like to work on if you get hired?
- How do you stay organized and prioritize your responsibilities?
- How do you go about creating social media content?
- Have you ever helped with the organization of a big event?
- Why do you think social media is important for PR?
- What is your experience with video editing?
- How do you maintain relationships with media personalities, such as journalists or influencers?
How much to pay when hiring.
Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.
Hourly equivalents run from $10 at the 10th percentile to $26 at the 90th.
Candidates may apply under a different name.
Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.
Three titles, one description.
Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.
Communications Manager
Communications Manager is a mid-level managerial role in companies and organizations.
$68,590 medianFrequently asked questions.
What do Public Relations Assistants do?
Public Relations Assistants support and assist employees in the PR departments of various companies and organizations.
They perform administrative tasks, manage calendars and budgets, write content for social media and other promotional materials, conduct market research, help with the organization of PR events, and track media coverage and relevant PR metrics.
Who do Public Relations Assistants report to?
Public Relations Assistants typically directly report to the PR Manager.
How much do Public Relations Assistants earn annually?
Public Relations Assistants earn between $20,500 and $54,000 per year.
What does it take to become a Public Relations Assistant?
Public Relations Assistants usually need a Bachelor’s degree in public relations, communications, marketing, or a related field.
They also must have sound knowledge of social media platforms and marketing and PR practices.
The skills required are excellent communication, writing, creativity, and organization.
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