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Engagement Manager job description template

If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.

Free job description below
Median pay
$110,355per year, about $53 an hour
Range$35,000 to $168,000 a year
Hourly$18 to $81 an hour
Also calledLiaison, Project Manager, Community Outreach Coordinator
DepartmentMarketing and Communications
The role

What is an Engagement Manager?

Engagement Managers hold a crucial role in a variety of companies for building and maintaining lasting relationships with clients.

They collaborate with clients to identify their business needs and assist them in planning and executing business projects through a wide range of services.

Engagement Managers also work with sales teams to develop new business opportunities and promote the company’s products and services to clients.

Additionally, they assist clients during their projects, track their progress, and provide advice or suggestions.

Their main goal is to ensure projects and delivered successfully and efficiently and that clients’ needs and objectives are met.

What to screen for

The top Engagement Manager skills.

Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.

SkillWhy it matters
Relationship BuildingThe ability to establish and sustain professional relationships and trust with clients is fundamental for Engagement Managers. Once Engagement Managers master this skill, they will be able to ask proper questions, understand clients’ needs, and provide adequate assistance that will ensure success for both parties.
Project ManagementProject Management represents a huge segment of Engagement Managers’ jobs. This skill is essential because they help clients plan and execute projects and campaigns to meet business goals. Project management helps them choose appropriate team members, resources, and timeframes that lead to the success of the project.
AnalyticalAnalytical skills are important for Engagement Managers since they use them to evaluate various business metrics, data, and financial records. They can also use analytical skills when studying client feedback and project proposals to determine the best course of action.
CommunicationCommunication is another crucial skill for Engagement Managers which is closely related to relationship building. Effective communication helps Engagement Managers express their ideas when it comes to various projects and campaigns, provide instructions and explanations to their team members, and collaborate with clients and stakeholders.
Problem-SolvingEngagement Managers with strong problem-solving skills can address and resolve various issues that may arise during projects or campaigns. They use problem-solving to deal with client complaints and issues, employee conflicts, or challenges in the workplace. The ability to solve problems effectively will maintain a positive and productive working atmosphere.
Free template

The job description, ready to post.

Copy it as written, or edit it until it sounds like your company. Both work.

Engagement ManagerMarketing and Communications · Free to use and edit

Our company is looking for an experienced Engagement Manager to join our team. As our Engagement Manager, your primary job will be to establish and nurture positive relationships and trust with our clients. You will help clients plan and execute projects and strategic campaigns for their businesses, track the progress of projects and campaigns to ensure efficiency and conduct research to implement new strategic plans for engagement.

You will be responsible for analyzing and evaluating data to measure the effectiveness and success of engagement campaigns and projects and implementing changes and modifications to improve project performance. You will also handle clients’ accounts, resolve issues and concerns, and ensure projects and campaigns adhere to the company’s policies.

You should have the ability to build and maintain strong and professional relationships with clients, as well as excellent problem-solving, project management, communication, and analytical skills.

Duties and responsibilities

  • Establish and maintain positive and trustworthy relationships with clients to manage all phases of their engagement
  • Develop a strategic plan for clients’ projects by evaluating their business needs and opportunities
  • Assist clients with implementing and planning projects effectively
  • Collaborate with sales teams to upsell products and services to clients
  • Track the progress of clients’ projects and provide assistance and suggestions as needed
  • Manage campaigns to increase brand awareness and sustain loyalty among clients
  • Act as the main point of contact between the company and its clients
  • Conduct research to come up with effective strategic plans for engagement
  • Analyze and evaluate data to measure the effectiveness and success of engagement strategies and campaigns
  • Ensure the contract terms adhere to the company’s policies and standards
  • Tend to and resolve clients’ issues, complaints, and concerns in a timely manner
  • Create and execute solutions based on clients’ needs
  • Handle and maintain clients’ accounts and ensure appropriate delivery of clients’ requests
  • Write reports on project performance and manage clients’ invoices and bills

Requirements

  • Bachelor’s degree in business management, business administration, marketing, economics, or a related field
  • Previous working experience in project management, sales, customer service, or marketing
  • Applicable knowledge of Microsoft Office and customer relationship management (CRM)
  • Valid project management certification is an advantage (e.g. PMP, CAPM)
  • Outstanding relationship-building and communication skills
  • Effective problem-solving
  • Extensive research and analytical skills
Add your pay range, benefits, and location before you post. Postings with a stated range get significantly more finished applications than the ones that leave it out.

Take the template with you

Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.

Education

Degree first, then the certification.

Engagement Managers are required to have a Bachelor’s degree in business management, business administration, marketing, economics, or a similar field.

Some employers look for candidates with a Master’s degree in business administration for their business.

Since project management is a crucial aspect of this career, several certification options can prove candidates’ knowledge of this skill.

Some of the relevant certifications are Project Management Professional (PMP), Certified Associate in Project Management (CAPM), and Certified ScrumMaster (CSM).

PMP

Project Management Professional

Demonstrates advanced project management skills and knowledge.

Project Management Institute (PMI)
CAPM

Certified Associate in Project Management

Validates foundational project management knowledge and skills.

Project Management Institute (PMI)
CSM

Certified ScrumMaster

Indicates expertise in Scrum framework and agile project management.

Scrum Alliance
Treat these as a signal, not a requirement. Plenty of strong candidates come up through experience without one.
After the applications land

Sample interview questions for an Engagement Manager.

Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.

Personal
  • What do you consider your biggest personality traits?
  • Where do you find motivation in life?
  • What was your ideal career when you were younger?
Human Resources
  • Is there a particular reason you decided to leave your current job?
  • Where did you hear about this open position?
  • Do you have a preferred salary range for this position?
Management
  • Could you briefly describe your communication style?
  • How do you ensure meeting tight project deadlines?
  • What is your process for defining a client's business needs and objectives?
Technical Skills and Knowledge
  • How do you typically handle a client who has constant complaints about your project plans?
  • What is your experience with data analysis and success evaluation?
  • What do you consider the most effective engagement techniques in the business?
Pay

How much to pay when hiring.

Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.

10th percentile$35,000
25th percentile$72,000
Median$110,355
75th percentile$132,500
90th percentile$168,000

Hourly equivalents run from $18 at the 10th percentile to $81 at the 90th.

Related job titles

Candidates may apply under a different name.

Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.

Same work, different title

Three titles, one description.

Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.

Liaison

$49,343 median

Project Manager

A Project Manager is a person in charge of coordinating and overseeing a company’s projects.

$102,682 median
Questions

Frequently asked questions.

What are the main duties of Engagement Managers?

Engagement Managers are responsible for:

  • Establishing relationships with clients
  • Developing strategic plans for clients’ projects
  • Evaluating the success of projects and campaigns
  • Assisting clients in implementing effective business solutions
  • Handling client concerns and complaints
What skills are essential for Engagement Managers?

Engagement Managers must be able to build and nurture positive working relationships with clients.

Additionally, they must have outstanding communication, project management, problem-solving, analytical, and research skills.

Do Engagement Managers need previous working experience?

In most cases, Engagement Managers are required to have at least 2 years of previous working experience in project management, sales, marketing, or customer service.

Prior experience helps them develop and strengthen the skills and knowledge necessary for this job.

How much do Engagement Managers earn annually?

Engagement Managers typically earn between $35,000 and $168,000 per year.

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