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Field Sales Manager job description template

If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.

Free job description below
Median pay
$74,369per year, about $36 an hour
Range$28,500 to $115,000 a year
Hourly$14 to $55 an hour
EducationThe educational requirements for Field Sales Managers may vary depending on the industry and specific demands of the company.
Also calledField Sales Representative, Sales Manager, Area Manager
DepartmentSales
The role

What is a Field Sales Manager?

Field Sales Managers, also known as Outside Sales Managers, are responsible for selling the company’s products and services at locations outside of the company’s main headquarters.

Field Sales Managers ensure their team members perform up to the company’s standards, evaluate their performance and communication with potential and existing customers, delegate tasks, and hire and train new team members.

Field Sales Managers are also in charge of implementing sales plans, targets, and goals, providing sales support to customers, establishing positive relationships with them, and selling products and services.

What to screen for

The top Field Sales Manager skills.

Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.

SkillWhy it matters
Sales SkillsField Sales Managers must be knowledgeable about various sales and customer engagement techniques, understand the entire sales process, and lead and navigate sales operations. Sales expertise helps them develop and implement sales plans and targets, achieve sales goals, and train other team members on how to perform well in the sales field.
LeadershipLeadership skills are crucial for Field Sales Managers because they enable them to foster a positive and productive team atmosphere and culture, motivate and guide team members, delegate tasks effectively, and provide support and direction at any time. Strong leadership abilities help them enhance the overall team performance.
AnalyticalField Sales Managers use analytical skills in various aspects of their work, such as tracking and measuring sales efforts, customer behavior, and market trends. This skill helps them analyze trends and sales data in order to make future decisions that should have a positive impact on the overall sales plans and goals.
CommunicationCommunication represents a fundamental skill for practically any role and Field Sales Manager is no different. These professionals use communication to clearly convey important information to their team members and customers, articulate their vision and ideas and build trust and positive relationships with both team members and customers.
Problem-SolvingBeing able to identify and resolve problems is essential for Field Sales Managers. They need to overcome challenges and obstacles in their way to maintain customer satisfaction and find creative solutions to various issues and problems. Problem-solving also involves the ability to work under pressure and handle complaints professionally.
Free template

The job description, ready to post.

Copy it as written, or edit it until it sounds like your company. Both work.

Field Sales ManagerSales · Free to use and edit

Our company is hiring an experienced Field Sales Manager. You will be mainly responsible for sales operations in a specific field, monitoring and supervising the team of sales representatives, evaluating their performance, and ensuring customer satisfaction by communicating with them regularly. You will also develop and implement sales plans, targets, and goals, hire and train new team members, and delegate tasks.

You will research market trends, identify customer needs and behavior, and analyze sales data and metrics. In addition, you will establish positive relationships with customers, sell the company's products and services, resolve customer issues and queries, and attend meetings to discuss improvements and changes.

To become successful as a Field Sales Manager, you should possess exceptional leadership, communication, problem-solving, analytical, and sales skills.

Duties and responsibilities

  • Monitor and supervise sales representatives to ensure they perform up to prescribed standards
  • Evaluate sales staff performance and correspondence with potential and existing customers
  • Develop and implement sales plans, targets, and goals according to annual sales plans and goals
  • Delegate tasks to sales staff and assist in hiring and training new team members
  • Establish positive relationships with customers, understand their needs, and notify them about the available products and services
  • Provide professional and timely sales support to customers
  • Attend meetings and conferences to discuss improvements and changes in sales plans
  • Learn about and implement various marketing strategies to drive sales and engage customers
  • Identify potential customers and sell products and services to them
  • Forecast sales results and needs by utilizing data and analytics tools
  • Identify and resolve sales queries and issues
  • Prepare monthly and annual sales reports and review sales figures
  • Motivate staff to reach goals and implement techniques to maximize productivity and efficiency
  • Organize and lead on-the-job training for new sales staff members

Requirements

  • Bachelor’s degree in sales, marketing, business administration, business management, or a similar field
  • Prior working experience as a Field Sales Manager or in another sales role
  • Familiarity with data and analytics tools related to sales activities
  • Excellent market research and analytical skills
  • Outstanding communication and leadership skills
  • Problem-solving abilities
  • Strong negotiation and sales skills
  • The ability to lead and motivate a team of sales representatives
Add your pay range, benefits, and location before you post. Postings with a stated range get significantly more finished applications than the ones that leave it out.

Take the template with you

Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.

Education

Degree first, then the certification.

The educational requirements for Field Sales Managers may vary depending on the industry and specific demands of the company.

However, the majority of employers look for candidates with a combination of formal education and relevant working experience.

Desirable degrees include a Bachelor’s degree in sales, marketing, business administration, or a similar field.

Completing applicable training or certification courses can significantly enhance candidates’ qualifications and knowledge.

For example, certifications in sales management or customer relationship management (CRM) can make a huge difference.

CSM

Certified Sales Manager

Demonstrates expertise in sales management principles and practices.

Sales Management Association
Treat these as a signal, not a requirement. Plenty of strong candidates come up through experience without one.
After the applications land

Sample interview questions for a Field Sales Manager.

Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.

Personal
  • Which five words would describe you the best?
  • What was your first working experience in the sales field?
  • What would be your job alternative if you didn’t work in sales?
Human Resources
  • Can you tell us more about your educational qualifications related to sales?
  • Which skills crucial for this role do you possess?
  • What analytics and marketing tools do you use as a Field Sales Manager?
Management
  • What is your strategy to motivate your team members and ensure they are working efficiently?
  • Could you describe your approach to new sales and marketing strategies that should result in significant revenue growth?
  • What analytical tools do you use to measure the success of sales efforts?
Pay

How much to pay when hiring.

Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.

10th percentile$28,500
25th percentile$55,500
Median$74,369
75th percentile$90,000
90th percentile$115,000

Hourly equivalents run from $14 at the 10th percentile to $55 at the 90th.

Related job titles

Candidates may apply under a different name.

Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.

Same work, different title

Three titles, one description.

Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.

Field Sales Representative

Sales Manager

Sales managers work for companies in a variety of sectors to assist them to accomplish their revenue goals.

$69,391 median

Area Manager

An Area Manager, or a Regional Manager, is responsible for sales and financial operations and activities in stores within a certain geographic area.

$67,497 median
Questions

Frequently asked questions.

What do Field Sales Managers do?

Field Sales Managers play a crucial role in managing the company’s sales operations and efforts outside of the company’s main location.

They lead and motivate the team of sales representatives, develop and implement sales goals and strategies, hire and train new team members, and participate in the development and implementation of new marketing strategies.

Where do Field Sales Managers work?

Field Sales Managers can work in a variety of areas and industries, such as manufacturing, technology, healthcare, customer goods, financial services, real estate, etc.

What skills are necessary for Field Sales Managers?

Field Sales Managers are required to have excellent communication, leadership, sales, problem-solving, and analytical skills.

Are there any specific educational requirements for Field Sales Managers?

Even though there are no strict educational requirements for Field Sales Managers, a Bachelor's degree in sales, marketing, business administration, or a similar field can demonstrate their knowledge and expertise.

Also, relevant training, certification, or previous working experience are valuable.

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