Digital Media Buyer job description template
If you are hiring for this role, start here. This free template is our detailed definition of the position, with everything you need to find and hire the right person. Copy it, add your own requirements, and post it.
What is a Digital Media Buyer?
Digital Media Buyers are responsible for purchasing digital advertising space on various media outlets, such as social media channels, websites, magazines, television, radio, etc.
They help their clients reach their target audience by researching market trends, buying habits, demographics, and media usage.
Digital Media Buyers develop and manage campaign strategies, negotiate rates, airtime, and prices with media outlets, and book specific types of ads, such as text and image ads, posters, billboards, internet banners, etc.
They are also responsible for managing the campaign’s budgets and expenses and analyzing campaign data, such as views, engagement, and conversion rates.
The top Digital Media Buyer skills.
Five things separate a strong hire from a résumé that reads well. Use these as your scorecard criteria.
The job description, ready to post.
Copy it as written, or edit it until it sounds like your company. Both work.
Our company is hiring a competent Digital Media Buyer. In this position, you will help our clients advertise their products and services through various media outlets, such as television, radio, social media channels, billboards, internet banners, magazines, newspapers, etc. You will research market trends, target audience, buying habits, and media usage to identify the best ways to execute advertising campaigns.
Your job will also include negotiating rates, prices, and airtime with media outlets, managing and evaluating campaigns and their performance, and ensuring ads are creative, engaging, and displayed appropriately. Additionally, you will manage budgets and expenses, track and analyze campaign data for future reference, and maintain relationships with clients and media sales companies.
To be successful in this position, you should have exceptional marketing, communication, negotiation, research, and technical skills.
Duties and responsibilities
- Develop campaign strategies and identify the target audience for specific campaigns
- Negotiate rates, space, prices, and airtime with media outlets
- Research market, demographics, media usage, and buying patterns
- Select and book specific types of online and offline ads through television, radio, magazines social media channels, billboards, websites, and other formats
- Create and manage plans for how campaigns will be executed through websites, mobile apps, social media, etc
- Review and evaluate campaign performance to determine its effectiveness and success
- Manage and monitor campaign budgets, costs, and expenses
- Track and analyze campaign data such as views, click-through rates, engagement, and conversion rates
- Keep up to date with distribution figures, such as magazines, newspapers, radio, television, etc
- Collaborate with media sales companies to obtain the best rates and media space for online, broadcast, and print advertising
- Ensure ads are creative, engaging, and displayed appropriately
- Coordinate with designers and other team members to ensure ads meet clients’ requirements
- Maintain relationships with clients, media sales companies, and other parties
Requirements
- Bachelor’s degree in marketing, advertising, media studies, communications, or a related field
- Previous working experience as a Digital Media Buyer or a similar media position
- In-depth knowledge of various marketing strategies and processes
- Extensive experience with media planning and research
- Familiarity with a variety of advertising mediums, such as print, radio, television, and social media
- Exceptional communication and negotiation skills
- Excellent research and analytical skills
- Creativity
Take the template with you
Copy it straight into your job board or ATS, or have it emailed to you with the interview questions for this role.
What education this role needs.
Digital Media Buyers typically need a Bachelor’s degree in marketing, advertising, media studies, communications, or a related field.
Coursework that helps them develop skills for this position includes statistics, research methods, business law, etc.
Certification is often not a requirement, but it can be a great way of demonstrating proficiency in the field.
Most employers would prefer candidates with a few years of experience in the media or advertising field.
However, candidates may receive on-the-job training as a part of the onboarding process.
Sample interview questions for a Digital Media Buyer.
Once you have gathered the applications, work through these in order. Twelve questions across four areas, enough to tell your shortlist apart.
- Could you tell us more about your personality?
- What are some of your life goals?
- How would your close friends briefly describe you?
- Could you tell us about your responsibilities in your previous job as a Digital Media Buyer?
- In what ways do you believe you can contribute to our company?
- Do you have a preferred salary range?
- What is your experience with managing multiple projects and deadlines at once?
- How would you go about attracting a younger audience for a specific campaign?
- What factors do you consider when buying a media space?
- How do you typically stay updated on changes and innovations in the media world?
- What research and analytic tools do you use to measure a campaign’s success?
- In your own experience, do you think television or radio advertising is more effective?
How much to pay when hiring.
Annual pay by percentile. Where you land depends on the size of the cycle they will own, and the 25th percentile is usually where a first analyst hire sits.
Hourly equivalents run from $16 at the 10th percentile to $39 at the 90th.
Candidates may apply under a different name.
Post the title your industry uses and keep the rest of the description. These three roles overlap enough that the same posting usually reaches all of them.
Three titles, one description.
Search behavior varies by industry, so the same job is advertised under several names. If you are unsure which one your candidates search for, run two titles and see which fills.
Digital Media Planner
Digital Media Manager
Frequently asked questions.
What do Digital Media Buyers do?
Digital Media Buyers purchase media space for their clients to advertise their products and services.
They research and book various media outlets, such as social media channels, television, radio, billboards, magazines, etc.
They also evaluate market trends and buying habits, manage advertising campaigns, and monitor budgets and expenses.
Where do Digital Media Buyers work?
Digital Media Buyers are typically based in media, marketing, or advertising agencies.
They can also work across other media outlets, such as radio, television, print, etc.
What education is essential for Digital Media Buyers?
Typical educational requirements for Digital Media Buyers include a Bachelor’s degree in marketing, advertising, media studies, communications, or a similar field.
What skills should Digital Media Buyers have?
Digital Media Buyers should have outstanding marketing, communication, negotiation, technical, creative, and research skills.
Other job description templates.
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